SIRI DON - Studio
Seeing
SIRI DON believes the familiar is never truly ordinary. It simply asks to be seen differently.
Through thoughtful reinterpretation, everyday forms are transformed into objects of quiet curiosity — designed not to demand attention, but to reward those who choose to look closer.
Beginning
Founded in Bangkok in 2014, SIRI DON is an independent fashion design studio rooted in thoughtful craftsmanship and the reinterpretation of everyday forms. Through ongoing experimentation, each collection contributes to an evolving design practice.
The studio began by reinterpreting everyday bags through the Plastic Bag Series, establishing an early interest in transforming familiar objects through design. It later expanded into ready-to-wear and selected creative collaborations, continuing to develop new ideas while maintaining a clear and considered design language.
Exploring
Along the way, SIRI DON participated in the Alliance Française Bangkok Fashion Project (2019) and the Harper’s BAZAAR Asia NewGen Fashion Award through the Heroics Dynasty DI capsule, experiences that further shaped the studio’s creative direction.
Returning
Following several years in Melbourne, SIRI DON returned to Bangkok with renewed clarity, beginning a new chapter rooted once again in leather goods while continuing to expand its develop practice.
Continuing
Today,SIRI DON continues to evolve at an intentional pace. Working across leather goods, accessories, and ready-to-wear, the studio develops pieces that balance restraint with expression, functionality with emotion, and individuality with everyday wear.